SWANN-STUDIOS BRAND IDENTITY + UX/UI DESIGN, 360º CAMPAIGN FOR BODEN
SWANN-STUDIOS BRAND IDENTITY + UX/UI DESIGN, 360º CAMPAIGN FOR BODEN

PROJECT

Brand Identity +
Web Design

COMPANY

Boden

DESCRIPTION

Boden wanted to define a new campaign around their new offering of 'Free shipping to the USA.' We were tasked with delivering a 360º campaign that defined a new identity system that would work across all platforms, both digital and print to convey this new message. Absorbing Boden's hand illustrated style, tone of voice and whimsical nature, we created a hot air balloon that became the core backbone of their identity system.

Project

Brand Identity +
Web Design

COMPANY

Boden

DESCRIPTION

Boden wanted to define a new campaign around their new offering of 'Free shipping to the USA.' We were tasked with delivering a 360º campaign that defined a new identity system that would work across all platforms, both digital and print to convey this new message. Absorbing Boden's hand illustrated style, tone of voice and whimsical nature, we created a hot air balloon that became the core backbone of their identity system.

ICON DEVELOPMENT

A series of icon were explored to form the new identity for the free USA shipping message. A direction of being hand drawn and quirky were relevant in order to remain on brand and retain the overall existing Brand narrative that already existed.

COLOUR AND TREATMENT EXPLORATION

3 directions were explored, playing with colour and treatments before one was selected.

WEBSITE

The website’s UX and UI was explored and resolved in order to identify the relevant touch points for the messaging to exist within, such as the homepage, checkout and PDP pages.

UK STORE LOCATIONS

Coinciding with the USA messaging was the need to determine and communicate where Boden’s outlet and third party stores could be located. UX / UI investigations were undertaken to formalise the most cohesive and logical order of flow and content to resolve this.

EDITORIAL

As part of the 360º campaign the ‘Free USA Shipping Message’ covered both digital and online platforms. Here the icon was evolved to work as part of a family of icons for editorial purposes, alongside it’s use an an advert applied to the magazines back page.

RANGE OF EDITORIALS

A range of magazine covers and intros were produced to work across the monthly seasonal launches of Boden’s product offerings. Adapting and applying relevant campaign imagery to work across them.