PROJECT

Retail Gifting

COMPANY

Burberry

DESCRIPTION

A requirement to revamp and launch a new range of packaging for the iconic and luxury fashion house Burberry. We enabled their needs to consider all areas of the business from design through to production ready artwork. Understanding how it would cater to Burberry's whole product range was imperative, from clothing, fragrance, accessories to homeware. With business considerations to regional demands, store needs and production costs for differing market.

Project

Mainline Packaging

COMPANY

Burberry

DESCRIPTION

A requirement to revamp and launch a new range of packaging for the iconic and luxury fashion house Burberry. We enabled their needs to consider all areas of the business from design through to production ready artwork. Understanding how it would cater to Burberry's whole product range was imperative, from clothing, fragrance, accessories to homeware. With business considerations to regional demands, store needs and production costs for differing market.

PAPER DEVELOPMENT

Working with James Cropper a new paper was created. Involving the creation of a bespoke debossed pattern and unique colourway.

USAGE AND BRAND GUIDELINES

As part of introducing a revamped line of packaging, new brand and packaging guidelines were established. Informing how the brand should be applied across all collateral and how it should be presented in consumer facing interactions.

LIMITED EDITION PUPPETS

As part of Burberry’s Christmas campaign a series of limited edition puppets were produced, with signed and numbered cards.

CHRISTMAS CRACKERS

A series of limited edition Christmas cracker sets, with a premium debossed check pattern on gold crackers and matching paper hats. 

LIMITED EDITION SWING TAGS

As part of a collaboration between Harrods and Vogue, a set of limited edition Swing tags were made. Drawing from Harrods iconic building a custom made illustration was conceived, married with Burberry’s established colourways, to create a cohesive visual link. 

Celebrating Vogue’s 100th year, a special trench coat was manufactured with an accompanying hand drawn sketch and tag.