Drawing on the features of the classic trench coat came the design of the EDP bottle. The horn cap following the same shape and material as the trench coat buttons. The inner glass cavity referencing the D ring. The knot symbolic of the trench coat when tied closed and the collar embodying the classic Burberry check pattern in a rich gold.
Once the fragrance was established the fragrance’s ancillary products were rolled out. To retain a link to the EDP bottle, they borrow from it, to create a world steeped in heritage and refinement.
As part of the Mr Burberry EDP fragrance launch, a series of collateral and samples were formed. Playing to the campaigns story of tailoring, masculinity, heritage and sophistication.