The eyelash product range offers a number of styles to choose from. This drove a need to define to the consumer, product distinction and a visual way to codify.
The result was to apply a colour coded system whilst adapting the same texture to create a visual link across the collection.
Dealing with wholesalers and direct individual consumers, promotions and adverts were created to aid sales.
In partnership with ‘Beyond,’ the Brand Identity was evolved; colour palette and textures defined to apply across the family. In addition a series of icons to act as signifiers to the differing eyelash styles.