SWANN-STUDIOS BRAND IDENTITY + PACKAGING FOR SALON ARTISAN

PROJECT
‍

Packaging

COMPANY
‍

Salon Artisan

DESCRIPTION
‍

The client required a need for a new range of packaging for its eyelash range, that retained its own unique identity system and would create standout shelf presence against its competitors, which often used white and subdued colour palettes. The range needed to cater to the professional beautician and premium eyelash consumer. The result was to develop a vibrant colour coded system and textured background to form a distinction from its competitors.

Project

Packaging

COMPANY

Salon Artisan

DESCRIPTION

The client required a need for a new range of packaging for its eyelash range, that retained its own unique identity system and would create standout shelf presence against its competitors, which often used white and subdued colour palettes. The range needed to cater to the professional beautician and premium eyelash consumer. The result was to develop a vibrant colour coded system and textured background to form a distinction from its competitors.

Eyelash range

The eyelash product range offers a number of styles to choose from. This drove a need to define to the consumer, product distinction and a visual way to codify.

The result was to apply a colour coded system whilst adapting the same texture to create a visual link across the collection.

ATL ADVERTISING

Dealing with wholesalers and direct individual consumers, promotions and adverts were created to aid sales.

BRAND GUIDELINES

In partnership with ‘Beyond,’ the Brand Identity was evolved; colour palette and textures defined to apply across the family. In addition a series of icons to act as signifiers to the differing eyelash styles.